BullBity
BullBity: from zero to 3,000+ daily active users in six months
- Infrastructure
- Community
- 6 months
Results
3,000+
Daily active users in six months
30%
Average daily participation in discussions, polls and events
The brief
BullBity is a community for crypto enthusiasts, traders and investors, linked to BityBank. It started from zero, with no audience and no direct path to its target users in a competitive crypto market. The aim was a space for real-time discussion and market insight.
What we did
- Launch campaign to BityBank users and followers with personalized invites and announcements
- Community positioned as a retention and engagement tool
- News updates, market insights and educational content
- Regular schedule of events, polls and live sessions
- Personalized interaction and fast answers to members
The approach
The existing audience carried the early growth: MOIC used BityBank's user base to seed the community, then kept members through consistent content, direct access to BityBank's crypto experts, a sense of ownership and quick adaptation to feedback.