Results
+164.5%
Organic impressions
+191.7%
LinkedIn clicks (642 to 1,873)
+159.4%
LinkedIn impressions (13,404 to 34,766)
+135.5%
X likes (2,409 to 5,674)
The brief
Centrifuge builds infrastructure for tokenized real-world assets. Its market narrative was technically complex, and it needed to reach institutional audiences with consistent distribution and a stronger position.
Starting point
Since 2017, Centrifuge had tokenized over $2B in RWAs, and by mid-2025 it had major news: V3, deRWA, JAAA and SPXA. Its social presence captured none of it, posting 1 video a month to Ondo Finance's 23.
Outcome
In the first 30 days, X impressions rose from 242,355 to 641,103, a 2.6x daily lift with no single spike behind it. LinkedIn impressions grew 159.4% and clicks 191.7%.
What we did
- Social media strategy
- Content engine, built and operated
- Consistent distribution
- Positioning for institutional audiences
How it unfolded
Jul 23 – Aug 21, 2025
First 30 days
MOIC's first month on X and LinkedIn, measured against the 30 days before it.
Sep–Oct 2025
Output above contract
Production runs well above the contracted volume to keep pace with Centrifuge's announcements.
Dec 16, 2025 – Jan 13, 2026
Institutional threads
Threads for institutional readers, including 'Tokenized assets crossed $35 billion this year' on Jan 7, 2026.
Delivered
- Editorial calendar setting formats and posting frequency
- Separate copy for X and for LinkedIn
- Video and creative production, with video built into the weekly cadence
- Performance reports with week-over-week analysis and recommendations
- Monthly newsletter on product updates, market data, industry news and events
- Weekly themes mapped to Centrifuge's narrative arc, with explicit exclusions
