Results
39,000
Livestream views
40,000+
Combined impressions on four articles
The brief
mETH Protocol offers ETH liquid staking and restaking with a dual-token structure and an institutional focus, backed by Mantle. It had a strong foundation but was still under the radar. The task was to get it in front of the right people, explain its value simply to both regular users and institutions, and show what set it apart from other liquid staking tokens.
What we did
- Four long-form articles, including 'High-Grade, Pure Yield: Why mETH Protocol Got Us Hooked'
- Five livestreams and AMAs on mETH's technical design
- Participation in trending conversations
- Amplification of milestones through retweets and quotes
How it unfolded
Dec 2, 2024
The $COOK Thesis
MOIC co-founder Pedro Veiga posts 'The $COOK Thesis' on MOIC's X, and it catches the mETH team's attention.
Mar 31, 2025
'Got Us Hooked' article
MOIC publishes 'High-Grade, Pure Yield: Why mETH Protocol Got Us Hooked' as an X article.
Apr 9, 2025
Top-performing article
'Leading Institutional Adoption With mETH' goes out and becomes the best-performing of the four articles.
May 14, 2025
Top-performing livestream
The livestream 'Deep Dive into mETH Protocol: What's New?' becomes the best-performing of the five.
The approach
MOIC co-founder Pedro Veiga had already been posting about mETH, which led to the partnership. Content framed mETH as a vertically integrated staking solution, and livestreams became a regular part of its content strategy.
Delivered
- Article 'Leading Institutional Adoption With mETH', the top performer (Apr 9, 2025)
- Livestream 'Deep Dive into mETH Protocol: What's New?' (May 14, 2025)
