Results
1.2M+
Organic interactions
500K+
Views on the CNT-EUR announcement, NBX's most viewed post
+300%
Impressions, February to May
1,500+
Followers gained organically (30% growth)
+27%
Profile clicks in May alone
The brief
NBX is a centralized crypto exchange based in Norway and rooted in the Cardano ecosystem. When MOIC joined in February 2025, NBX had the infrastructure and listings but not the retention: activity came in short bursts, and even major launches did not drive sustained growth. The goal was more visibility and momentum, and with it, more revenue.
What we did
- Community-centric content for the Cardano audience
- Reply strategy in high-traffic conversations
- Threads and interactive posts, then articles and long-form for the blog
- Launch posts for $HOSKY/$USDM, $PALM and the CNT-EUR pairs
- Posts on NBX's Bitcoin treasury and Intersect membership
How it unfolded
Mid-Feb 2025
Entry with $HOSKY/$USDM
MOIC starts with a light presence; the $HOSKY/$USDM launch, the first pair of its kind on a CEX, marks the entry.
Mar 2025
Closer to Cardano
Posts lean on the $ADA and $HOSKY communities, with 4 threads and 3 interactive posts, as educational content moves to articles.
Apr 2025
$PALM listing
The $PALM listing, the token's first on a centralized exchange, leads to an X Space with Palm, Hosky, USDM and NBX.
May 2025
CNT-EUR pairs
The CNT-EUR pairs announcement passes 500K views, NBX's most viewed post, and a @WhaleFUD spotlight closes the month.
Jun 2025
Treasury and Intersect
Posts cover the 6 BTC treasury purchase and the Intersect enterprise membership, as organic interactions pass 1.2M.
The approach
The work combined content that mobilized the Cardano community, a reply strategy that put NBX in high-traffic conversations, and a format shift by month three from threads toward articles and long-form, to improve SEO and bring new users to the website through the blog. Over time the account posted less, with sharper execution.
Delivered
- X article 'How to Evaluate Cryptocurrency Projects' (Mar 3, 2025)
- X article 'How to Start Investing in Cryptocurrencies (Part 1)' (Mar 14, 2025)
- X article 'How to Start Investing in Cryptocurrencies (Part 2)' (Mar 25, 2025)
The work
