Results
20x
Impressions in one day vs. the day before
21K
Impressions in a single trend-driven day
+950%
Replies after the engagement rollout
The brief
Aquarius already had an active X account and high-quality, AI-generated video content from a previous agency, built around a ship-captain mascot, to prepare the launch of its new AMM. The content was good, but posting and reply frequency were low, and impressions showed it.
What we did
- Trend-driven posts, starting the day after kickoff
- Product threads and step-by-step tutorials
- Community posts around events, trends and market sentiment
- Airdrop and rewards campaign content
- Milestone posts on TVL, volume and new pools
- High-volume replies to major Web3 accounts
How it unfolded
Nov 17 – Nov 28, 2024
Riding the peak
Posts follow the momentum: a pool-volume record, a weekend volume high, the Buy AQUA feature and 7M AQUA in daily rewards.
Dec 20 – Dec 23, 2024
Product threads
A quick guide to AQUA and ICE, a post on Soroban pool liquidity passing Stellar Classic, and a recap of the Certora audit.
Jan 15 – Feb 21, 2025
Airdrop and milestones
Airdrop 2 reminders, a 7M TVL milestone, a pools thread and a record $2.6M in 24-hour volume on Feb 3.
The approach
MOIC kept the brand world Aquarius had built while adding frequency and timing. The day after kickoff, with the Stellar ecosystem active on price action, three posts went out in a single day. Content then focused on four proven topics: airdrop and rewards, milestones, product threads and the Stellar community. Impressions tracked closely with the number of replies.
The work
