Results
$391,485.60
Transaction volume in six weeks
880
New users registered
167,162
Impressions
13
KOLs activated
The brief
Deflo wanted to expand into Latin America and needed awareness, credibility and early adoption among crypto users. The goal was to reach a crypto-native audience, generate qualified sign-ups and move real transaction volume, against a 60-day target.
Starting point
Deflo entered Latin America as a new platform with no market familiarity. It billed itself as a super exchange, with perpetuals and stocks in one self-custodial app.
Outcome
Ahead of its 60-day target, 13 KOLs brought Deflo 880 new users, $391,485.60 in transaction volume and 167,162 impressions.
What we did
- KOL research and selection by relevance, engagement quality and audience authenticity
- Outreach and activation of 13 KOLs across X, YouTube, Instagram and TikTok
- Briefs with clear messaging and creative direction
- Centralized communication for fast approvals and feedback
- Performance tracking
How it unfolded
Jun 28, 2025
First KOL video
TATO's YouTube video on the Deflo airdrop campaign goes live, two days after the campaign started.
Jun 30 – Jul 1, 2025
KOL posts on X
KOL 0xCokinha posts on X about Deflo's points system and its first campaign.
Jul 9, 2025
Long-form YouTube review
Gaucho Investing publishes a long-form YouTube review of Deflo.
The approach
Educational formats won: live sessions and Q&A videos drove the highest engagement and conversions, and long-form YouTube content built credibility around the product. The campaign focused on explaining the product's value, which brought stronger user intent and higher-quality transactions.
