Results
+16K
New followers in four months
+7.4%
Engagement rate in the pre-TGE phase
The brief
Tanssi Network is a modular platform for launching decentralized appchains with Ethereum-grade security. Before its TGE on July 9, 2025, it had to build trust and demand for $TANSSI, educate users and builders, stress-test the network in real conditions, distribute the token fairly and onboard users, developers and partners for mainnet, while making a technical product clear to a broad crypto audience.
What we did
- Social channel coordination
- Narrative-driven growth strategy
- Community warm-up and pre-TGE tactics
How it unfolded
Mid–late 2024
Let's Forkin' Dance S1
Tanssi's first gamified testnet draws 100,000+ participants, 4M+ transactions and 3,000+ registered chains.
Jan 21, 2025
Season 2 opens
Let's Forkin' Dance S2 opens in early access across three islands: LFDegen District, Forktified Island and Builder's Bay.
May 2025
Journey to Mainnet
After S2 closes on May 8, the contributor program and final public testnet open, with 15M $TANSSI and 20,000 spots.
May 22 – Jun 10, 2025
OKX pre-TGE campaign
A pre-TGE campaign for the OKX community reserves 2,000,000 $TANSSI for the most active participants.
Jun 4–18, 2025
Bitget Wallet campaign
A Bitget Wallet campaign with 2M $TANSSI pays 666 $TANSSI to each eligible user.
Jul 9, 2025
TGE and listings
$TANSSI launches, with Binance Alpha spot trading at 11:05 UTC, futures at 11:30 UTC, and listings on Bybit, Gate, MEXC and Kraken.
The approach
Tanssi ran a phased pre-TGE funnel: gamified testnets (Let’s Forkin’ Dance S1 and S2) set in its Tanssiland universe, a community-first token sale, the Journey to Mainnet contributor program and exchange campaigns ahead of its TGE on July 9, 2025. MOIC handled the voice around it, keeping narratives consistent across every channel so a technical product read as a story users wanted to follow and share.
“…working with your team is a real pleasure. You guys are super responsive, flexible, and always super nice.”
The work
