Results
240K16×
X followers
8M11×
Impressions
14%2.3×
Engagement rate
260K3.1×
Views on the top-performing post
The brief
Haust Network is an Ethereum L2 that uses zk-rollups, AggLayer integration and account abstraction to simplify DeFi. Incentivized campaigns and KOL retweets already gave its launches strong initial visibility, but users engaged briefly and did not stay. Haust needed to keep the users campaigns brought in, reach new audiences and build a recognizable presence in Web3.
What we did
- Educational threads on the product and on DeFi concepts
- Trend-driven posts on live conversations
- Strategic replies to the community and to major Web3 accounts
- Higher posting frequency and clearer technical communication
How it unfolded
Aug 2024
MOIC starts on X
MOIC starts working on Haust Network's X account.
Jan 27 – Feb 13, 2025
Testnet and trend posts
Posts in this run include a testnet meme, a DeepSeek trend post, a Haust x AggLayer meme and a lending explainer thread.
Mar 3, 2025
Testnet guide
A step-by-step guide to setting up and joining the Haust testnet reaches 105K views.
The approach
Three content lines: education on the product and the market for people new to Haust, moment-driven posts that tie Haust to conversations while they are active, and a replies strategy mixing insightful and light comments to position the account as an opinion leader.
“We are having such a great experience working with MOIC Digital. They really get our brand and bring our ideas to life in a way that feels authentic. The team is creative, easy to work with, and always responsive. Plus, they know how to keep up with trends and keep our community engaged.”
The work
