Results
Nearly 1M
Impressions in the first 15 days
120K+
Views on each of two posts during XLM rallies
50K
Views on the first LOBSTR Class thread
The brief
LOBSTR is the longest-running and most widely used wallet in the Stellar ecosystem. The partnership began during a wave of protocol updates, including a new MoonPay integration, and a sharp rise in $XLM. The challenge was to produce a high volume of content fast enough to use that window, and to set up the account for long-term growth.
What we did
- Seven-day content calendar with a fixed format per day
- Protocol feature breakdowns and LOBSTR Class educational threads
- GM + top swapped tokens posts with usage data
- Weekly review threads on crypto and Stellar events
- Extra market-driven posts during XLM rallies
How it unfolded
Nov 22, 2024
Riding the XLM rally
With $XLM up 137% in seven days, a post on its momentum reaches 120.7K views.
Dec 3, 2024
First LOBSTR Class
The first LOBSTR Class thread explains how Stellar supports asset tokenization.
Jul 13, 2025
XLM at $0.43
During a new rally, the post 'XLM hits $0.43' reaches 122.2K views.
The approach
The calendar set one format per weekday, from feature tweets to longform classes and weekly reviews. When $XLM moved, extra posts went out on top of the plan without breaking the weekly rhythm. Within weeks, the volume and consistency of posts led to a scope upgrade.
