Founder voice: Truflation's CEO posts beat brand posts 2.3x

Infrastructure
Founder thought leadership
Results after the first week

2.3x

Engagement rate vs. brand posts

+36%

Profile visits in the first week

+250%

Above-average engagement on the visionary thread

The brief

Truflation wanted its CEO, Stefan Rust, to be seen as a credible leader in decentralized economic data, with a voice aligned to the company's mission. The aims were to build trust in Truflation through personal storytelling, drive discussion on inflation, monetary policy and crypto-native alternatives, and move audiences between Stefan's profile and the brand.

What we did

Narrative design on three pillars: vision and mission, economic commentary, cross-media sync
X execution at 2–3 posts per week
Visionary threads and macro deep dives
Alignment with podcast appearances and media coverage
Content repurposed into newsletter highlights, website quotes and investor collateral

How it unfolded

Mid-Feb 2025
MOIC takes the CEO account
MOIC starts running Stefan Rust's personal X account.
Feb 19, 2025
Macro deep dive
A 10-part thread on government efficiency and DOGE makes the case for Truflation and TRUF.Network.
Mar 13, 2025
Visionary thread
A thread on how Truflation tracks the BLS CPI earns engagement 250% above his average.
Mar 14, 2025
Video tied to media
A video post, 'You're missing the boat if you're still using government inflation data!', ties into his podcast and media coverage.

The approach

A confident, mission-driven tone, with fewer and more considered posts. Personal posts carried the vision, and articles, podcasts and appearances were synced to reinforce authority across channels.